Posts by author
Martin Soucek
6 Ways to share surveys
Building a survey is merely the first step of the entire research process. The next step is to start collecting answers. An obvious question pops into one’s mind: How do I get my survey amongst…
Question types 5: Open-ended questions
These questions take the form of a question and an empty text field in which the respondent writes their answer either with text or numbers. There is no need to invent and create answer options…
Question types 4: Semi-closed / semi-open questions
It is advisable to use these questions if you aren’t sure whether the clarity and scope of answers in closed-ended questions is sufficient. Thanks to the combination of open- and closed-ended question types, the respondent…
Question types 3: Matrix of questions
Battery of questions – also referred to as a matrix, it is a special type of closed-ended question, that on each line contains either questions or pre-question points, for which identical answer options are prepared…
Question types 2: Likert scale
In the previous article, we focused on closed-ended types of questions (dichotomous, trichotomous and polytomous). We will now introduce you to a worldwide popular type of closed-ended question – the Likert scale. The Likert scale…
Question types 1: Closed-ended questions
A new series is here to help you navigate amongst the types and kinds of questions that can be used in your surveys, and to tell you how and where to use these question types.…
Case Study: Möbelix’s way to simplify measuring employee satisfaction.
Möbelix, the international chain of furniture and home accessories stores belonging to the Austrian concern XXXLutz, offers modern furniture for modern customers. Their vision is to convey a shopping experience associated with emotions, to inspire…
The power of customer feedback – part 2: Boost its efficiency!
There aren’t many things as important for business growth and positive customer experience as gathering customer feedback. It keeps customers from churning and brings you a much clearer idea of what drives your customer satisfaction.…
The power of customer feedback – part 1: Why is it essential?
There’s a handful of things that are absolutely essential when running your own business. Maintaining good relations with your customers, pleasing them and listening to their needs are undoubtedly amongst the most important ones to…
Net Promoter Score®: How to effectively create NPS directly in Survio – Part 4
In the fourth and final episode of our series on Net Promoter Score®, the popular tool for measuring customer loyalty, we will describe how to create NPS® directly in Survio to effectively measure and find…